Branding is a way of selling oneself in a way that is unique and recognizable You are ultimately labeling yourself, and shaping the way you are perceived by other people A good brand is characterized by a creative logo, a catchy slogan, an engaging and user-friendly website, appealing promotional items, and so much more. Branding is a weirdly effective business strategy that can be very beneficial, no matter what your goals may be Every person in this world has their own brand, whether they know it or not Each time you introduce yourself to another person and tell them who you are and what you are about, you are selling your brand The way you carry yourself and the way you conduct business are also apart of building your brand Branding is also heavily based on the content that you put out, including the type of presence that you have on social media If you are creating positive, motivational content on Twitter, Instagram, and Facebook, then your perceived brand will be completely different than a person who is all about promoting music and parties It is extremely important that you watch how you are marketing yourself to others. Decide what message you want to convey to your clients, followers, listeners, etc. Is it a positive message? A negative message? Have you noticed how your brand is being perceived? In the end, the best thing that you can do is be who you say you are, be consistent, and be reliable. The rest will come with a little bit of work. Janae Grier.